Meet Our Founder - Beth Thorson
Meet your FOUNDER/CEO/Fractional CA trailblazer in revenue growth, Beth has led transformative initiatives at industry giants like Flexport, SEKO Logistics, and C.H. Robinson. Recognized by Forbes as subject matter expert, Beth is a top female leader in go-to-market and sales within the supply chain and logistics sectors. She combines strategic acumen with a hands-on approach to drive immediate impact.
Her journey to helping seed level and up organizations was sparked by scaling companies like Flexport, CH Robinson, SEKO and a plethora of AI/SaaS organizations. With a focus on GTM strategy, channel selling and bringing velocity to her clients’ growth, she has driven revenue growth from 0-$500M at 2 separate organization through grit, process and cross collaboration.
Beth is known as an empathetic and energetic leader. Her enthusiasm when she sees her customers make progress is contagious and one of the reasons RGC continues to support and grow our client base.
Beth's journey began in fifth grade, delivering newspapers and managing subscriptions. After climbing too many roofs to get the papers that missed the driveway, her entrepreneurial spirit flourished as she transformed her family's pantry into an office, appointing her younger sister as her executive assistant in grade school. As she became legally able to work, she built her career from the ground up within the supply chain sector, leading to executive sales roles. Today, she channels that same energy and authenticity into every client engagement, fostering collaboration and delivering results with unmatched velocity.
In addition to bringing commercial expertise, Beth is also a Licensed Customs Broker and Six Sigma Master Black Belt.
Having had the privilege of working under some of the world’s best executive and founders like Dave Clark (Auger/AWS), Teresa Carlson (Microsoft, General Catalyst) and Ryan Petersen (Flexport) has provided first hand access to some of the most brilliant business leaders in the industry and the chance to learn from their incredible skill sets. That knowledge is incorporated into every engagement with RGC.
“I've always been passionate about enabling others to achieve their highest potential. I founded Relentless Growth Collective to create a space where founders and companies could access the expertise, resources, and community they need to scale smarter and faster.”
- Beth Thorson/Founder of RGC
For growth stage private companies building infrastructure and technology for our future.
With over 30 years of experience across supply chain, technology, and logistics, RGC has the expertise to engineer high-velocity growth. Members of the collective are relentlessly curious, energetic, and no-nonsense—traits that fuel our mission to help you scale smarter and faster, reaching your ideal customer base with precision.
The Founders Collective is where innovation meets collaboration. Together, we build a stronger future.
Unlock Growth Through the Power of Our Network
As an RGC client, you gain more than guidance—you gain access. Our exclusive network of high-performing founders, seasoned investors, and trusted operators is built on real relationships, forged through years of collaboration and shared success. This community doesn’t just support your growth—it accelerates it.
From executive operators to board-ready leaders, our extended bench of partners brings hands-on experience, hard-won lessons, and tailored support to help you navigate every stage of your company’s journey.
What You Get as a Founder:
Warm Pipeline Access
Tap into a founder-to-founder deal flow where intros aren’t cold—they’re curated. Cross-sell, partner, or scale faster through pre-qualified opportunities within our network.
Strategic Relationships That Work for You
We don’t just know people—we work with them. Gain access to battle-tested Board Members, Fractional Leaders, and Operators who have scaled companies like yours. With 30 years of industry experience from the founder alone, our team leverages our networks to expand yours in ways that others cannot.
Community with Intent
Join a curated group of ambitious leaders who aren’t just sharing advice—they’re shaping the future. Swap insights, solve challenges, and find true peer support.
Visibility That Attracts Capital
Be seen by the right people at the right time. Our network includes early-stage to growth-stage investors who trust the RGC ecosystem and keep a close eye on its founders.
Quarterly Founder Sessions
Each quarter, join intimate, high-impact gatherings to share what’s working, find new angles for growth, and build lasting relationships.
AI & Tech Advantage
Through our community partnerships, you’ll have early access to co-built, AI-powered solutions that streamline workflows, automate ops, and drive efficiency.
Board of Directors/Executive Advisors
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Will Urban
Board Member/Executive Advisor
Will is a partner at R7 , an early-stage venture capital firm specializing in the untapped potential of physical industries within the new industrial economy
Will is the former Chief Revenue Officer of Flexport. During his time at Flexport, Will spearheaded innovative strategies that propelled the company while revolutionizing the global freight forwarding and logistics sector. During his tenure, Will lead the revenue growth of Flexport, moving the company from $600m annual sales to over $4.5b in a 3 year period all through organic growth.
With his operational expertise in global trade, logistics and supply chain, and after seeing literally thousands of companies navigate global trade over the years, Will now puts his passion and industry knowledge to work helping companies of all sizes and maturity grow.
Will Urban began his 25-year career at Expeditors in 1994, as a Management Trainee after a chance meeting with founder and former CEO Peter Rose while working as an intern for the Port of Seattle. Will ascended from a Management Trainee to Regional Vice President of the Northwest USA all while working in various roles and global markets along the way. In this key role, he led sales and operations across major locations including San Francisco, Seattle, Portland, and Denver, managing approximately 1,000 full-time employees and overseeing large global accounts. His leadership played a vital role in one of the company's largest regions.
Will is also a venture partner at Companyon Ventures, Nine Realms Ventures and sits on the boards of numerous companies. -
Riley Banks
Board Member/Advisor
Riley brings over 20 years of experience across logistics, supply chain, and transportation technology, working with mid-market 3PLs, shippers, and freight tech startups. Through his consulting practice, Banks Logistics Partners, and in his current role leading Customer Success & Solutions at Parade, Riley helps companies identify and extract value from their operations and technology—quickly and with confidence.
His work spans everything from uncovering inefficiencies on the warehouse floor to mapping out platform strategies that scale. Teams trust him for his clarity, depth, and ability to connect business outcomes to operational execution.
Outside of work, Riley is a committed cyclist, lifelong learner, and passionate restorer of old homes and processes alike.
We’re thrilled to have his perspective and energy on our board.
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Jessica Lee
Board Member/Strategic Partner
Jessica is not your average consultant—she’s the spark in the room, the process whisperer, and the strategic partner you didn’t know you were missing. Vivacious and solution-oriented, Jessica brings charisma and clarity to every engagement, infusing energy, expertise, and creativity into the businesses she serves.
A leader in her field, an unmatchable Fractional COO and a cultural contributor at heart, Jessica has a flair for seeing what others cannot—pinpointing hidden inefficiencies, unlocking scalable pathways, and building momentum that lasts. Whether she’s streamlining operational bottlenecks or helping teams delegate, automate, and delete their way to higher performance, Jessica brings a fresh, practical approach grounded in real-world impact.
A curious learner and an influential collaborator, Jessica stays at the forefront of cutting-edge tools and frameworks. Her ability to blend practicality with innovation makes her one of the most sought-after consultants in the game.
